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Smart People learn from experts who care

But who is an expert?

-  Nobel laureate Niels Bohr defined an expert as "A person that has made every possible mistake within his or her field."

Malcolm Gladwell describes expertise as a matter of practicing the correct way for a total of around 10,000 hours.

For us, a Subject Matter Expert (SME) has an international following and is highly respected for their experience, knowledge and contribution to a subject in a field of business. 

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