BDASA (Business Development Association of South Africa) is Africa’s leading community of business development professionals, founders, and growth leaders. We equip our members to connect, build capabilities, and unlock high-impact opportunities — because better business development means better business.
The BDASA Member and Company register is used for business opportunity matching, referred to as Targeted Opportunity Match and Monitoring (TOM1).
Tom1 is an AI-driven business development support platform designed to uncover latent business opportunities and facilitate meaningful connections among stakeholders. As a smart matchmaking engine, Tom1 analyses business data and market signals to identify strategic fits for partnerships, wholesale trade, joint ventures, and other collaborative business opportunities.
Tom1 serves as a dynamic database where BDASA members and business associates can list their offerings or express their needs—whether seeking growth partners, investment leads, or specialised expertise. By doing so, it accelerates deal origination, enhances opportunity visibility, and supports enterprises and SMEs in shaping their own growth trajectories through intelligent, opportunity-led networking.
The BDASA BD Playbook is a practical, open-source guide designed to elevate business development practice across Africa and beyond. Grounded in core principles and enriched with real-world methods, tools, and case studies, it serves as both a reference and a roadmap for achieving business development excellence in organisations of all sizes.
